Head of Marketing
Joined as the fractional marketing lead for this AI-driven psychometric assessment and team optimization tool, transforming the company’s marketing function during its pre-seed phase through its recent $7.5M Series A funding. Responsible for building and scaling the marketing and sales infrastructure, hiring and training teams, and driving demand generation.
Built and led a multi-functional marketing team, covering content strategy, events, social media, paid media, web operations, demand generation, marketing ops, and sales prospecting.
Evaluated and implemented key marketing and sales platforms, including HubSpot, Apollo.io, Google Ads, LinkedIn Ads, and Pendo.
Developed demand generation programs to accelerate pipeline growth and increase lead volume, aligning efforts with sales for maximum impact.
