s
Irvine, California
Member Since
Fractional CMO, VP of Marketing: Empowering AI-driven Demand Generation, Content Strategy, and Digital Marketing Innovation
Innovative Marketing Leader with 20+ years of experience in driving growth, transformation, and strategic vision across high-stakes environments. I have spent the last 7 years in Series A, B and C Artificial Intelligence startups—Cylance, Qwiet, Wethos—transforming Marketing Teams to excel in the AI Era. Known for empowering teams and creating results-driven transformations, I’ve consistently turned underperforming systems into high-performing growth engines, as seen in metrics like a 5x increase in lead generation and 300% boost in inbound leads. Adept at both strategic planning and hands-on execution, I leverage frameworks such as the Forrester/Sirius Decisions model and Agile marketing to build scalable demand generation orchestration, optimize full-funnel performance, and foster cross-functional collaboration. A committed mentor, I thrive in developing top-performing teams that drive lasting impact across all marketing channels.
Services
Fractional Vice-President of Marketing
$3,500 / Month
Innovative Marketing Leader with 15+ years of experience in driving growth, transformation, and strategic vision across high-stakes environments. Known for empowering teams and creating results-driven transformations, I’ve consistently turned underperforming systems into high-performing growth engines, as seen in metrics like a 5x increase in lead generation and 300% boost in inbound leads. Adept at both strategic planning and hands-on execution, I leverage frameworks such as the Forrester/Sirius Decisions model and Agile marketing to build scalable demand generation orchestration, optimize full-funnel performance, and foster cross-functional collaboration. A committed mentor, I thrive in developing top-performing teams that drive lasting impact across all marketing channels.
Strategic Vision & Innovation: Shaping growth-focused strategies and guiding transformational initiatives for market leadership.
Demand Generation: Forrester/Sirius Decisions Framework, Account-Based Marketing (ABM), Multi-Channel Attribution.
Growth Marketing: Full-Funnel Optimization, Test-Learn-Scale Methodology, Intent-Based Marketing.
Leadership & Team Development: Empowerment and coaching, agile marketing, cross-functional squad models.
Digital Marketing & MarTech Expertise: HubSpot, Salesforce, Apollo.io, DemandBase, OpenAI Custom GPTs.
Emotional Intelligence in Leadership: Leading with empathy, adaptability, and mentorship to drive high team engagement and performance.

Content Marketing
Growth Marketing
Integrated Marketing Communications (IMC)
Content Marketing
Growth Marketing
Integrated Marketing Communications (IMC)
HubSpot
Salesforce
Apollo
HubSpot
Salesforce
Apollo
Projects
Head of Growth
Built the demand creation and inbound marketing for a recently rebranded AppSec startup. Built scalable frameworks to sustain go-to-market programs and coached teams for optimal performance across content syndication, SEO, and paid media.
Revamped Google Ads, cutting costs by 70% and increasing inbound conversion rates by 30%.
Overhauled lead generation, driving a 5x increase in leads within six weeks.
Optimized LinkedIn Ads strategy, boosting inbound leads by 300% in one quarter.
Improved full-funnel conversion rates by 50% through intent-based content syndication and revamped landing pages.
Content Marketing
Growth Marketing
Artificial Intelligence (AI)
Content Marketing
Growth Marketing
Artificial Intelligence (AI)
HubSpot
Apollo
ChatGPT
HubSpot
Apollo
ChatGPT
Head of Marketing
Joined as the fractional marketing lead for this AI-driven psychometric assessment and team optimization tool, transforming the company’s marketing function during its pre-seed phase through its recent $7.5M Series A funding. Responsible for building and scaling the marketing and sales infrastructure, hiring and training teams, and driving demand generation.
Built and led a multi-functional marketing team, covering content strategy, events, social media, paid media, web operations, demand generation, marketing ops, and sales prospecting.
Evaluated and implemented key marketing and sales platforms, including HubSpot, Apollo.io, Google Ads, LinkedIn Ads, and Pendo.
Developed demand generation programs to accelerate pipeline growth and increase lead volume, aligning efforts with sales for maximum impact.
Content Marketing
Growth Marketing
Artificial Intelligence (AI)
Content Marketing
Growth Marketing
Artificial Intelligence (AI)
HubSpot
Apollo
ChatGPT
HubSpot
Apollo
ChatGPT
Available for hire
Skills
Artificial Intelligence (AI)
Brand Development
Campaign Strategy
Competitive Analysis
Content Marketing
Content Strategy
Fractional CMO
Growth Marketing
Lead Generation
Startup Strategy
Tools
Industries
- Arts & Creative
- Education & Training
- Technology