I’m Randy Shoemaker, Founder of Superfan Brands. I provide fractional CMO leadership to help companies transform their audience into dedicated superfans. With a career spanning globally recognized brands like Star Wars, Marvel, DreamWorks, Nickelodeon, Disney Pixar, The Hunger Games, EA SPORTS, NFL, NCAA, and NHL, I spent years turning casual consumers into passionate brand advocates. I excel at understanding what drives fan loyalty, using that insight to fuel growth. With a strong background in strategic brand development and data-driven marketing innovation, I have a proven track record in scaling direct-to-consumer operations, securing retail placements with top retailers, creating impactful consumer marketing campaigns, and leading high-performing teams to achieve significant results.