With 20 years digital marketing experience, Rob is a London-based fractional CMO and expert in growing communities that drive value, using the power of digital to build audiences and monetizing them to achieve commercial goals. Rob has worked with several premier brands, including Harry Potter, Napster, NBCUniversal, Marmalade Games, and Excel Esports, and has pioneered platforms used by millions worldwide. This is what I do: • Digital growth - led the GTM launch of the official Harry Potter Fan Club and developed the strategy that acquired 24 million fans and 2 million app installs within 12 months • Revenue generation - boosted ROI by 161% and delivered 4x revenue from initial sales and in-app purchase at Marmalade Games Studio within 12 months • Events - brought on board twice at CogX to lead all paid marketing selling 20,000 tickets for an AI conference in 10 days, then launched their inaugural US event, exceeding ticket sales & attendance targets • Subscription - launched Napster, the world’s first music subscription service in the UK, building 80% of its subscriber base through a strategy of performance marketing and partnerships I lend my expertise on a fractional, interim, and short-term contract basis, working with clients across B2C (video games, esports, TV, publishing, streaming video, and music) and B2B (events, business management, healthcare).