Through biweekly office hours, I've partnered with a consumer start up to uplevel their product led growth approach. This app is promising in its field, but continuing to iterate on it's product, acquisition strategy, pricing, retention, and more.

We've worked through optimizing their sign up flow, reducing friction and boosting conversion double digit percent. We've also worked through their notification strategy to boost retention while creating value for users, without being spammy or hurting opt outs. We've brainstormed around promotional offerings and pricing to ensure they are ROI positive, while driving their acquisition and retention goals. We've also touched into marketing, including measuring the value of tv ads and optimizing Meta ad products. I have continuously met them where their needs are to help them learn faster on data-driven product growth.

Testimonial: Rachael has been instrumental in driving our marketing and product growth strategy and initiatives. She has expertly helped us prioritize our experiments, focusing on those with the highest potential impact. Her guidance on our long-term strategy has been significant, ensuring we pursue initiatives that align with our overall vision and that offer the greatest potential for growth. Additionally, she has introduced robust experimentation frameworks and provided essential insights into measuring treatment effects accurately. By prioritizing initiatives based on identified problems or needs and leveraging data analysis, she has helped us focus our efforts on the most impactful areas. Her contributions have significantly enhanced our approach to growth and experimentation.
— Raul, VP of Growth at Sequoia Funded Consumer App