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San Carlos, CA
Member Since
Former Analytics & Product Growth Director turned Executive Coach & Advisor
Rachael Maltiel Swenson, founder of Arc Growth, brings deep expertise in analytics, growth strategy, and executive coaching with a career spanning leadership roles at Meta, Intuit, eBay, Pinterest, and Expedia, and consulting at Bain & Company. As Product Growth Director for Meta’s Ads and Business products for nearly five years, Rachael led data-driven growth initiatives and product innovation. She has also led Product and Marketing Analytics teams at other leading e-commerce and fintech companies. Through Arc Growth, she partners with clients to unlock growth for people and products, offering executive coaching, analytics consulting, and data-driven growth strategies. She leverages her expertise in analytics and product-led growth to advise companies on data-driven strategies and best practices for scaling products. The organizations she partners with appreciate the actionable insights and accelerated learning that come from firsthand experience, having “been there, done that.” Rachael holds an MS in Statistics from the University of Washington and a coaching certification from Hudson Institute.
Services
Product Led Growth Advising
$400 - $600
60 Minutes
I will partner with you to drive product led growth using data-driven approaches. This can work for any product with enough scale for experimentation and iteration, where improving customer acquisition, conversion, and retention are a priority. We will work together to figure out where your team is stuck, from product ideation, analysis to surface opportunities, measurement, experimentation, and/or execution. I can also offer a thorough analysis of the flow of your product, offering product ideation and an experimentation roadmap.
I bring in my knowledge from leading product growth on ads and business products at Meta for nearly 5 years and leading product and marketing analytics teams at Expedia, eBay, Intuit, and Pinterest.
To share a testimonial: Rachael has been instrumental in driving our marketing and product growth strategy and initiatives. She has expertly helped us prioritize our experiments, focusing on those with the highest potential impact. Her guidance on our long-term strategy has been significant, ensuring we pursue initiatives that align with our overall vision and that offer the greatest potential for growth. Additionally, she has introduced robust experimentation frameworks and provided essential insights into measuring treatment effects accurately. By prioritizing initiatives based on identified problems or needs and leveraging data analysis, she has helped us focus our efforts on the most impactful areas. Her contributions have significantly enhanced our approach to growth and experimentation.
— Raul, VP of Growth at Sequoia Funded Consumer App
Customer Retention Strategies
A/B Testing
Customer Acquisition Strategy
Customer Retention Strategies
A/B Testing
Customer Acquisition Strategy
Executive Coaching
$250 - $600
60 Minutes
Coaching is a purposeful conversation to clarify and achieve your goals through behavior change. It benefits those who seek to live intentionally and confidently while efficiently increasing their impact and influence. I specialize in working with leaders who want to grow their impact and influence in ways congruent with their values, often working in technical functions like analytics, data, and product.
​We start by collaboratively setting goals that align with your vision of success. We will jointly detail what matters to you, supporting your unique path. We usually aim to work together for a 3-9 month period, depending on the scope of your goals.
​Once your goals are established, we will enable progress in each session. Coaching discussions create space to broaden your awareness and perspective, leading to real-world observations and experiments to facilitate meaningful steps toward your goals.Â
​My coaching style blends warm, empathetic support with sharp observations and timely challenges. Clients appreciate my analytical background for finding opportunities for data-driven insights and synthesizing life's vast information. This enables us to identify opportunities and unlock action quickly. I also offer Hogan assessments to incorporate reputational data for setting coaching goals.
Coaching
Coaching
Projects
Executive Coaching Data Science Leadership Team
I partnered with four data science leaders at a fast-paced fintech startup to support their development and address common challenges in a high-growth environment. Our work focused on refining their leadership vision and identity, building strong stakeholder relationships, influencing data strategy, maintaining boundaries to prevent burnout, providing effective feedback, communicating collaboratively, and navigating organizational change.
The impact has been significant, with leaders now confidently advocating for themselves through role transitions, enhancing communication in challenging stakeholder relationships, and increasing the data organization’s influence across the company.
Coaching
Coaching
PLG Advising for Consumer App Start Up
Through biweekly office hours, I've partnered with a consumer start up to uplevel their product led growth approach. This app is promising in its field, but continuing to iterate on it's product, acquisition strategy, pricing, retention, and more.
We've worked through optimizing their sign up flow, reducing friction and boosting conversion double digit percent. We've also worked through their notification strategy to boost retention while creating value for users, without being spammy or hurting opt outs. We've brainstormed around promotional offerings and pricing to ensure they are ROI positive, while driving their acquisition and retention goals. We've also touched into marketing, including measuring the value of tv ads and optimizing Meta ad products. I have continuously met them where their needs are to help them learn faster on data-driven product growth.
Testimonial: Rachael has been instrumental in driving our marketing and product growth strategy and initiatives. She has expertly helped us prioritize our experiments, focusing on those with the highest potential impact. Her guidance on our long-term strategy has been significant, ensuring we pursue initiatives that align with our overall vision and that offer the greatest potential for growth. Additionally, she has introduced robust experimentation frameworks and provided essential insights into measuring treatment effects accurately. By prioritizing initiatives based on identified problems or needs and leveraging data analysis, she has helped us focus our efforts on the most impactful areas. Her contributions have significantly enhanced our approach to growth and experimentation.
— Raul, VP of Growth at Sequoia Funded Consumer App
Customer Retention
A/B Testing
Customer Acquisition Strategy
Customer Retention
A/B Testing
Customer Acquisition Strategy