With 17 years of experience in sales and marketing, I am an enthusiastic and committed leader dedicated to driving business growth. As the Fractional CMO, I am passionate about helping companies generate revenue and achieve sustainable growth. I have transitioned from In-house marketing roles to working in the Fractional CMO set up because the ROI of a Fractional CMO is high, quick, and efficient for any business. How I work: - People first: I have had the opportunity to lead teams from 1 - 14, including sales and marketing teams. Leading people is about being the leader they need, when they need it. I practice servant leadership and extreme ownership to shape my approach to supporting and growing my teams. - My style is efficient and to the point: I am a master at simplifying complicated marketing messaging, processes, and strategies. My colleagues recently described my biggest strength as being my bias for action. -Voice of the Customers - start with the customers and serve them, then listen to how they describe your value, and then use that. My track record with marketing is proven. Here are a couple of my career wins: - Increased sales from $0 to $7M ARR and increased product adoption from 0 to 16k users. - Recruited, managed, and developed a team of up to 14 members. - Created and executed marketing strategies to drive double and triple-digit revenue growth and expand customer bases 10-30x. - Created a community-driven marketing engine that grew from 100 participants in our target audience to 500 in less than a year and attributed 50% of our pipeline growth in that same year from that community. - Launched two inaugural industry conferences on topics aligned with our target personas, each with over 150 people in attendance. So how can I help? - As a Fractional CMO, I offer my experience to help companies drive revenue and achieve growth without the cost of a full-time CMO.