Drawing upon:<ul><li>A review of the existing business strategy and market research documentation</li><li>User Research (40 1:1 interviews) resulting in 4 key personas </li><li>Stakeholder interviews</li><li>The new Brand Strategy</li></ul>I created a unifying vision for how The AA would interact with it customers; providing an offering that was superior in a hard-to-replicate way as encapsulated by 5 experience drivers that would be used in feature and content prioritisation.

Drawing upon:





A review of the existing business strategy and market research documentation



User Research (40 1:1 interviews) resulting in 4 key personas 



Stakeholder interviews



The new Brand Strategy

I created a unifying vision for how The AA would interact with it customers; providing an offering that was superior in a hard-to-replicate way as encapsulated by 5 experience drivers that would be used in feature and content prioritisation.

Experience Strategy for The AA

Skills