r
Saffron Walden
Member Since
Experience Design Director and Product Manager
An innovative, proven Leader who inspires high-performing multi-disciplinary teams to deliver commercially valuable products with great user experiences that are technically feasible. Over my 20+ year career, I've specialized in complex problems and am proud to have launched over 25 successful products
Services
Product Design Direction and Delivery
$10,000 - $20,000
2 Weeks
An award-winning Product Design Director who can lead teams from 1-25+ to deliver commercially valuable products and services that are technically feasible and on-time and budget.
Inspiring, building, and levelling-up teams
Collaboration with internal (and external) stakeholders and peers to ensure smooth delivery
Quality control and Continuous Improvement in Design Team effeciency and output
Comfortable with all delivery methodologies: Lean, Agile, Agile (SAFe), Hybrid (aka Fragile), Waterfall
Product Design
User Experience (UX) Design
Creative Direction
Product Design
User Experience (UX) Design
Creative Direction
Experience Strategy
$10,000 - $50,000
2 Weeks
An Experience Strategy defines how the audiences of your product or service will experience them. It will provide answers to the following types of questions:
How might we best encourage employees to adopt and use your new HR system?
How might we present the right mix of content and functionality for business users to return again and again?
How might we best use a chatbot or AI Agent to help our customers and reduce support costs?
How might we create a new product that enhances our brand?
Employee Engagement and Retention
Customer Experience (CX) Strategy
User Research
Employee Engagement and Retention
Customer Experience (CX) Strategy
User Research
Product Discovery
$10,000 - $50,000
3 Weeks
Product Discovery provides data-based decisions about what to build. Good Discovery includes primary research with the (potential) customer throughout the decision-making process
Some example deliverables are:
Customer research reports
Customer journey maps
Maps of other types (Experience, Story, Assumption, Impact)
Competitive Analysis
OKRs / KPIS / JTBD
Customer Journey Mapping
User Research
Competitive Product Analysis
Customer Journey Mapping
User Research
Competitive Product Analysis
Projects
Product Discovery for an AI/ML tool for the NHS
I led the Discovery phase for an NHS AI / ML project that was looking to support coders in capturing what diagnoses and procedures were performed on patients in 2 NHS Hospital trusts in the midlands.
Sadly, after undertaking 1 week of primary research that 50% of the data for the ML model was dirty and thus it would never be able to equal, let alone surpass the humans. Furthermore the key insight was that there were operational and process issues driving the inaccurate data and to address those further research would be needed.
User Research
Machine Learning (ML)
Artificial Intelligence (AI)
User Research
Machine Learning (ML)
Artificial Intelligence (AI)
Experience Strategy for The AA
Drawing upon:
A review of the existing business strategy and market research documentation
User Research (40 1:1 interviews) resulting in 4 key personas
Stakeholder interviews
The new Brand Strategy
I created a unifying vision for how The AA would interact with it customers; providing an offering that was superior in a hard-to-replicate way as encapsulated by 5 experience drivers that would be used in feature and content prioritisation.
Strategic Planning
Customer Experience (CX) Strategy
User Research
Strategic Planning
Customer Experience (CX) Strategy
User Research
Available for hire
Skills
Competitive Product Analysis
Content Strategy
Conversion Rate Optimization (CRO)
Creative Direction
Customer Experience (CX) Strategy
Customer Journey Mapping
Employee Engagement and Retention
Product Design
User Experience (UX) Design
User Research
Industries
- Automotive
- E-commerce
- Finance
- Government
- Retail
- Technology