Struggling to figure out if people will buy your product? I can help with Product-Market Fit analysis. I love getting out of the office to do Customer Discovery and validate product ideas to see if there is indeed a market. I can help figure out a Minimal Viable Product (MVP) and establish feature priorities to deliver the most value to your users in the shortest period of time. I have been on a Senior Leadership team for a startup and understand the challenges that come with establishing a product strategy. I can help you figure out the best way to organize your resources or put a 1, 3, or a 5-year roadmap together to give you the north star for your company strategy. Or I can jump on your Development team and be the product owner to keep things running smoothly with an eye towards the business outcomes.

The most important part of good a Product and User Experience practice is to know and understand your users. I can provide guidance on user interviews, focus groups, and usability testing to get to the root of their product needs.  Sharing the results in consumable format is just as important. I share results in slide deck or document that summarizes the insights as well as actionable next steps. In addition, I can create use cases, flow diagrams, and personas to get your team to understand the issues to solve.