A seasoned design evangelist with 19 years of experience (9 in advertising and 10 in UX and product), championing user-centred design and building and leading successful product design teams for hyper-growth companies. I have been part of the growth journey of exciting product-technology companies and have consulted on the digital transformation journeys of brands and organizations. I have experience in various sectors, such as financial (Fintech), hospitality (foodtech), e-commerce, real estate, and retail. What motivates me is working with organizations that embody transparency, visibility, and collaboration in everything they do. My superpower is my ability to build successful design teams by hiring talented individuals with different skill sets. I retain talent by establishing design principles, performance reviews, and a design culture that promotes cross-learning and cross-collaboration, keeping individuals motivated and inspired to achieve their career goals. Using data and user-driven insights to define and evangelize UX strategy and metrics to drive the organization’s OKRs and influence the product roadmap to achieve desired outcomes. I bridged the gap between cross-functional teams to collaborate seamlessly by implementing the industry's best practices, frameworks, processes, and methodologies. This allowed me to establish Product Design as a significant function and equal thought partner within organizations so that the design team always has a voice and a seat at the table. Clients: Yelp, Compass Digital, Wave Financial, MLSE, Freshbooks, Magnet Forensics, League, Sessionz, Mortage Alliance, Equifax, CIBC, Indigo, Holt Renfrew, Emaar Properties, Cadbury, Kraft, Jumeirah Group. What I value: • Lifelong Learner • Lead by example • People above process • Open courageous conversations • Care deeply & challenge directly Interested to learn more, please view my portfolio on Behance: https://www.behance.net/peterkattan