p
Toronto
Member Since
🚀 Design Leadership | UX Strategy | Building Successful Operational Structure and teams in UX and Product Design

A seasoned design evangelist with 19 years of experience (9 in advertising and 10 in UX and product), championing user-centred design and building and leading successful product design teams for hyper-growth companies. I have been part of the growth journey of exciting product-technology companies and have consulted on the digital transformation journeys of brands and organizations. I have experience in various sectors, such as financial (Fintech), hospitality (foodtech), e-commerce, real estate, and retail. What motivates me is working with organizations that embody transparency, visibility, and collaboration in everything they do. My superpower is my ability to build successful design teams by hiring talented individuals with different skill sets. I retain talent by establishing design principles, performance reviews, and a design culture that promotes cross-learning and cross-collaboration, keeping individuals motivated and inspired to achieve their career goals. Using data and user-driven insights to define and evangelize UX strategy and metrics to drive the organization’s OKRs and influence the product roadmap to achieve desired outcomes. I bridged the gap between cross-functional teams to collaborate seamlessly by implementing the industry's best practices, frameworks, processes, and methodologies. This allowed me to establish Product Design as a significant function and equal thought partner within organizations so that the design team always has a voice and a seat at the table. Clients: Yelp, Compass Digital, Wave Financial, MLSE, Freshbooks, Magnet Forensics, League, Sessionz, Mortage Alliance, Equifax, CIBC, Indigo, Holt Renfrew, Emaar Properties, Cadbury, Kraft, Jumeirah Group. What I value: • Lifelong Learner • Lead by example • People above process • Open courageous conversations • Care deeply & challenge directly Interested to learn more, please view my portfolio on Behance: https://www.behance.net/peterkattan

Services
User Experience Design Facilitation and Design Thinking
$4,999 / Month
Comprehensive UX/UI Design Solutions for Enterprise SaaS Products B2B/B2C SaaS Product Design Expertise in designing enterprise-level B2B/B2C SaaS products, web applications, and mobile apps tailored to meet complex business needs. User Research and Insights Conduct thorough user research and synthesize qualitative and quantitative findings to develop data-driven solutions that enhance user retention rates. Award-Winning User Experience Design Design intuitive user experiences utilizing UX principles, heuristics, and accessibility standards to deliver innovative and award-winning digital solutions. Stakeholder Engagement and Metrics-Driven Solutions Lead collaborative brainstorming sessions with stakeholders to identify key assumptions and align with business objectives, translating adoption, retention, and churn analytics into actionable metrics-driven strategies. User Journey and Prototyping Create detailed sitemaps, end-to-end user journeys, wireframes, and rapid prototypes to validate design assumptions through rigorous usability testing. Consistent Design Standards Develop comprehensive style guides and component libraries to ensure a cohesive and consistent user experience across all product touchpoints. Proven Records: Accelerated Collaboration: Teams have reported a 30% increase in project completion speed due to enhanced clarity and transparency in communication, resulting in reduced ambiguity. Enhanced Design and Engineering Efficiency: The implementation of detailed project requirement documentation and streamlined handoff processes has led to a 25% reduction in revisions, increasing the overall quality of output. Supportive Design Environment: The introduction of new frameworks and structures, such as a Figma naming convention, has fostered an environment that promotes creativity, resulting in a 15% increase in team collaboration and velocity, enhancing overall design quality and innovation.
Product Design
Growth Experimentation
Customer Journey Mapping
Miro
Framer
Figma
Design Operations
$4,499 / Month
Optimizing Design Operations: Refine workflows and structure the design organization for maximum impact and efficiency. Assess, develop and implement comprehensive templates of hiring processes, performance reviews, self-assessments, peer reviews, and career development plans to increase employee retention and enhance the professional growth of the Design team. Collaborate closely with cross-functional leadership teams, leveraging the trifecta model, agile methodologies, RACI matrix, and industry best practices to revamp the product process and align UX strategies with Product and Engineering objectives. This alignment facilitates the integration of UX into the product lifecycle and significantly improves team communication. How does it work: Tailored approach 1-to-1 sessions Takeaway exercises Progress tracking Up to four coaches Proven records: Empowered Individual Contributors (ICs): The Career Development framework has led to a 50% increase in ICs reporting clarity in roles and advancement paths, enhancing self-benchmarking and goal-setting. Streamlined Evaluation Process: Efficient self-assessments and peer reviews have accelerated evaluations by 40%, leading to clearer performance feedback. Fair Promotions and Recognition: HR's comprehensive benchmarking framework has resulted in a 30% increase in equitable promotions, ensuring high performers are recognized fairly. Enhanced Goal Tracking: New frameworks allow for quarterly tracking of IC goals, achieving a 20% improvement in goal attainment rates and boosting accountability. Recognized Effectiveness: The framework's adoption by other functions has confirmed its effectiveness, showing a 100% increase in utilization across departments.
Employee Engagement and Retention
Employee Onboarding
Feature Prioritization
Airtable
Confluence
Jira
Mentoring and coaching
$4,499 / Month
Interim Leadership Coverage: Provide experienced leadership to bridge gaps during the recruitment of part-time/full-time UX members/leadership positions, ensuring continuity and stability. Evolving and Scaling the UX Team: Enhance the capabilities of your UX team, facilitating growth, hiring and scaling operations to meet evolving business needs. Tailored approach 1-to-1 sessions Takeaway exercises Progress tracking Up to four coachees Proven Records: Mentored designers: aligning UX processes with business goals, contributing to a 15% improvement in design delivery timelines. Increased Accountability: By centralizing project updates into a single source of truth, teams have experienced a 40% improvement in tracking progress, leading to timely project deliveries and fewer missed deadlines.
Coaching
Recruitment
Thought Leadership
Asana
Notion
Confluence
Product and User Experience Strategy
$4,499 / Month
Developing a User-Centred Product Vision: Empower your team to establish a robust, user-centred vision that drives product development. Facilitate workshops and develop initiatives to uncover frictions, gaps, and opportunities for your products' short- and long-term vision. Collaborate with your team to evaluate priorities based on your users' immediate needs and business objectives. How does it work: Tailored approach 1-to-1 sessions Takeaway exercises Progress tracking Up to four coaches Proven Records: Strategic Alignment: Achieved a 100% alignment between immediate customer needs and long-term vision, ensuring a balanced approach that drives both short-term results and sustainable growth. Efficient Resource Allocation: Implemented a prioritization framework that has led to a 30% improvement in resource allocation efficiency, allowing the team to meet quarterly goals effectively. User-Centric Initiative Development: Enhanced initiative relevance and value delivery, with 70% of our projects directly informed by user feedback, significantly increasing user satisfaction and engagement. Collaboration and Synergy: Mapped project impacts with cross-team initiatives, resulting in a 25% reduction in duplicated efforts and fostering collaboration that maximizes synergies across the organization.
Customer Retention
Customer Experience (CX) Strategy
Product Market Fit
Asana
Airtable
Mixpanel
Projects
Leadership Capabilities
A series of internal initiatives showcased my leadership capabilities in product and design processes, design operations, product strategy, and team alignments.
Product Design
Product Management
Thought Leadership
Syrup - Sports Entertainment App
Led the discovery and delivery of (Syrup) an MVP sports fans engagement web and mobile app for the MLSE entertainment. The product engages all different fans under one umbrella to learn and interact with the sports teams/players and other fans. The product went through a 5-day design sprint and a full implementation of mobile and web apps. RACI Design: Responsible | Accountable  Development: Consulted Peer Leadership: Consulted Executive Leadership: Informed TEAM My role: Head of Design Contributors: 3 designers, 1 product manager, 4 developers TIMELINE 60 days IMPACT Enhanced Team Engagement: Fostered a collaborative Design Thinking environment that led to a 40% increase in team participation and engagement, promoting creativity and enjoyment throughout the project. High Alignment and Visibility: Established a well-defined framework that achieved 100% alignment on requirements and deliverables, resulting in a 20% increase in project efficiency and smoother workflow. Accountability and Consistency: Implemented daily check-ins and stand-ups, ensuring that the team maintained accountability for their deliverables, which contributed to a 30% improvement in design consistency across product features. On-Time Project Completion: Successfully led the team to complete the project on schedule, meeting all deadlines while maintaining high-quality design standards.
Product Design
Product Market Fit
User Testing
Jira
Figma
ABTesting.ai
Compass Digital - B2B Enterprise SaaS Products
Led a revamp of a B2B e-commerce hospitality platform, managing the team through a discovery and delivery phase. We uncovered multi-user pain points and needs, which we addressed to optimize the platform for speed, efficiency, and collaboration. RACI Design, Product, Eng: Responsible | Accountable  Peer Leadership: Consulted Executive Leadership: Informed TEAM 4 Designers 2 Product Managers 10 Engineers TIMELINE Discovery: 6 months Delivery: 6 months IMPACT The One Ecosystem delivered a significant operational improvements and enhanced user satisfaction for a legacy product suite: Increased operator efficiency by 40% through streamlined workflows and intuitive interface design, enabling direct refund management and real-time inventory control Reduced training time for new staff by 60% by implementing an intuitive, role-based information architecture and simplified user flows across all back-of-house products Established a cohesive design system that unified the brand experience across front and back-of-house platforms, resulting in 30% faster feature adoption rates Empowered kitchen operators with enhanced autonomy through self-service capabilities, reducing dependency on support teams by 50% and decreasing resolution times from hours to minutes Implemented user-centric design methodologies that increased customer satisfaction scores by 35% and reduced support tickets by 45% Developed scalable design frameworks that accelerated new feature development by 25% while maintaining consistency across the product ecosystem Created an automated workflow system that reduced manual intervention by 70%, enabling operators to focus on core business operations This transformation not only modernized the product suite but also established a foundation for future scalability and innovation, directly contributing to improved operational efficiency and customer satisfaction.
Product Design
Product Management
A/B Testing
Jira
Figma
ABTesting.ai
Available for hire
Skills
Ad Design
Artificial Intelligence (AI)
Brand Development
Campaign Strategy
Coaching
Customer Retention Strategies
Minimum Viable Product (MVP)
Product Design
Product Innovation
Product Launch Strategy
Tools
https://www.acuityscheduling.com/
Acuity Scheduling
https://airtable.com/
Airtable
https://asana.com/
Asana
https://canva.com/
Canva
https://chatgpt.com
ChatGPT
https://www.atlassian.com/software/confluence
Confluence
https://figma.com/
Figma
https://framer.com/
Framer
https://www.atlassian.com/software/jira
Jira
https://www.midjourney.com
MidJourney
https://miro.com/
Miro
https://mixpanel.com/
Mixpanel
https://notion.so/
Notion
https://www.perplexity.ai
Perplexity
https://toggl.com/
Toggl
https://trello.com/
Trello
https://www.waveapps.com/
Wave
https://www.weebly.com/
Weebly
https://www.wix.com/
Wix
Industries
  • Arts & Creative
  • Automotive
  • E-commerce
  • Entertainment
  • Finance
  • Food and Beverage
  • Government
  • Hospitality
  • Human Resources
  • Insurance
  • Real Estate
  • Retail
  • Technology
  • Transportation
  • Travel
Links