Melissa Skweres | FreeHumans

Chicago

Member Since

Founder & CEO of Cruxology | Healthcare Marketing Strategy Guru | Fractional Marketing Leader | Etsy Store Owner | Wannabe Author

Based in Chicago, I am a brand strategy and marketing communications leader with nearly 20 years of experience. I am a creative problem solver - obsessed with finding all the pieces to the puzzle and figuring out how to make them fit in a simple and clean way. I have built numerous brand and marketing strategies to improve brand awareness, product differentiation and customer experience for both B2B and B2C companies. I have experience across a variety of environments from unique packaging design firms to the wild world of advertising agencies to conservative global corporations. The breadth of this experience gives me a unique perspective and ability to uncover issues and the strategic solutions to drive business forward.

Services

Fractional CMO/Marketing Leadership

$10,000 / Month

Strategic marketing leadership for organizations looking for guidance across the marketing function including, but not limited to brand strategy and positioning marketing strategy development go-to-market planning process development tech stack audits marketing team structure/restructure

Marketing Strategy Development

$4,000 - $8,000

2 Months

What is your long-term marketing plan to achieve your business goals? This is different than branding but is still the big picture stuff. I'll help you structure and refine your overall marketing strategy for long-term growth and success. Process depends on your needs, but can include: Setting Goals/KPIs Identifying your Audience Pricing Acquisition channels Tactics

Strategic Planning

Campaign Strategy

Strategic Planning

Campaign Strategy

Brand Strategy & Positioning

$10,000 - $20,000

3 Months

What is your business strategy? How does that then tie to the unique value your business or brand provides to your customers? Even if you aren't sure, have no fear! I'll help you hone in on your secret sauce and amplify it. Outputs vary depending on where your business needs the most support, but could include: Business strategy Purpose, mission, vision, values Persona/ICP development Competitive analysis Messaging and brand voice Visual identity All outcomes are usually documented via a digital brand book. **Price below is an hourly rate range.

Strategic Planning

Brand Development

Strategic Planning

Brand Development

Available for hire

Skills

Brand Development

Brand Management

Campaign Strategy

Fractional CMO

Go to Market (GTM)

Operational Efficiency