m
Seattle
Member Since
Experienced Product & Marketing Leader, Helping Startups Scale Efficiently & Effectively

I am an experienced product management and marketing leader who has worked with a diverse set of companies and clients, including start-ups, venture capital and private equity firms, publicly traded companies, and non-profits. I possess hands-on operating experience at high-growth, well-respected organizations, including Starbucks, Wayfair, Rover, and several B2B SaaS startups with successful exits, enabling me to excel at both strategy and execution. As the founder of Acacia Growth & Impact Consulting, I have supported growth stage companies and other organizations to develop, execute, and optimize product and marketing strategy, advised executives on organizational strategy, and served in interim leadership roles. I am also a faculty member at the University of Washington where I teach project management courses and mentor entrepreneurship students.

Skills
Campaign Strategy
Channel Management
Coaching
Competitive Analysis
Conversion Rate Optimization (CRO)
Customer Retention
Marketplaces
Minimum Viable Product (MVP)
Product Management
User Acquisition
Tools
https://canva.com/
Canva
https://chatgpt.com
ChatGPT
https://www.atlassian.com/software/confluence
Confluence
https://office.microsoft.com/excel
Excel
https://figma.com/
Figma
https://analytics.google.com/
Google Analytics
https://www.hotjar.com/
Hotjar
https://hubspot.com/
HubSpot
http://iterable.com
Iterable
https://www.atlassian.com/software/jira
Jira
https://mailchimp.com/
Mailchimp
https://miro.com/
Miro
https://mixpanel.com/
Mixpanel
https://notion.so/
Notion
https://www.perplexity.ai
Perplexity
https://slack.com/
Slack
https://www.surveymonkey.com/
SurveyMonkey
https://www.tableau.com/
Tableau
https://www.typeform.com/
Typeform
https://wordpress.org/
WordPress
Industries
  • E-commerce
  • Education & Training
  • Finance
  • Food and Beverage
  • Government
  • Human Resources
  • Legal
  • Non-profit
  • Retail
  • Sales & Marketing
  • Technology
Links