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Sofia
Member Since
Senior Product Leader Driving Product Strategy and Roadmap Execution for B2B companies with SaaS offerings

I’m an experienced Senior Product Manager with over 11 years of expertise in B2B SaaS and cybersecurity. I specialize in driving product strategy, roadmap execution, and delivering impactful solutions for technical users. With a strong background in cloud security, I’ve led complex product initiatives, optimized engineering output, and collaborated with cross-functional teams to achieve measurable results. Key Achievements - Led the development of a freemium CSPM offering at VMware, driving product-led growth and customer adoption. - Defined and executed a 12-month roadmap for Defensive Security tooling at Form3, improving security compliance across business units. - Doubled the number of partners using VMware’s Disaster Recovery solution for cloud service providers while increasing protected VM consumption by 2.5 times. - Delivered a market-leading CIEM solution by refining product capabilities and messaging based on customer feedback and industry trends. - Standardized security metrics reporting processes, ensuring consistent compliance and streamlined communication. I’ve been working with B2B SaaS products, cloud security solutions, content management systems, AI-powered chatbots and development platforms. My experience spans CSPM, CIEM, CNAPP, disaster recovery and cloud infrastructure. I’ve driven product adoption, enabled sales teams, and developed strategic partnerships to expand market reach. Skilled in tools like AHA! and GitHub, I excel in roadmap management, cross-functional collaboration, and aligning product capabilities with customer needs.

Services
MVP Definition and Validation
$1,000 - $7,500
1 Month
Bring your product idea to life with a Minimum Viable Product (MVP) that delivers maximum impact. I’ll help you define the core features that resonate with your target audience, validate your concept through real-world feedback, and set the foundation for scalable growth. Launch smarter, faster, and with confidence.
Product Strategy Consultation
$80
1 Hour
Unlock the full potential of your product with a tailored strategy that aligns with your market, customers, and business goals. I’ll help you identify opportunities, tackle challenges, and craft a clear plan to drive growth and differentiation. Whether you’re launching a new product or rethinking an existing one, I’ll provide actionable insights to set you up for success.
Product Launch Strategy
Product Management
Minimum Viable Product (MVP)
Product Roadmap Development
$500 - $3,000
2 Weeks
Transform your vision into a clear, actionable roadmap that drives results. I’ll work with you to prioritize features, align stakeholders, and create a strategy that meets your business goals while keeping your customers at the heart of the journey. Whether you're scaling a startup or refining an established product, I’ll help you navigate the path to success.
Product Launch Strategy
Product Management
Minimum Viable Product (MVP)
Skills
Artificial Intelligence (AI)
Competitive Product Analysis
Customer Support and Chatbots
Minimum Viable Product (MVP)
Product Launch Strategy
Product Led Growth (PLG)
Product Management
Product Market Fit
Software-as-a-Service (SaaS)
Tools
https://airtable.com/
Airtable
https://asana.com/
Asana
https://basecamp.com/
Basecamp
https://calendly.com/
Calendly
https://chatgpt.com
ChatGPT
https://www.atlassian.com/software/confluence
Confluence
https://office.microsoft.com/excel
Excel
https://figma.com/
Figma
https://analytics.google.com/
Google Analytics
https://workspace.google.com/
Google Workspace
https://hubspot.com/
HubSpot
https://www.atlassian.com/software/jira
Jira
https://miro.com/
Miro
https://salesforce.com/
Salesforce
https://slack.com/
Slack
https://www.surveymonkey.com/
SurveyMonkey
https://www.tableau.com/
Tableau
https://trello.com/
Trello
https://www.typeform.com/
Typeform
https://zapier.com/
Zapier
Industries
  • E-commerce
  • Education & Training
  • Human Resources
  • Media
  • Technology
  • Telecommunications
  • Utilities
Links