Former journalist turned marketer with ~20 years of experience developing and executing strategies, content, and campaigns that generate revenue—10+ leading B2B SaaS marketing teams: martech, HR tech, fintech, cybersecurity. I love collaborating with clients to create winning marketing initiatives tailored to their goals and that mirror my successes as an in-house marketing leader: • Driving 6.7x revenue growth, leading to a successful acquisition exit strategy for startup • Generating LTV:CAC ratios of 5:1 to 8:1, well above the 3:1 “healthy” SaaS benchmark • Achieving 119% of annual marketing-generated pipeline goal ($15.7M) for new business • Improving campaign execution and follow-up to produce 2x-3x growth in key metrics Primary Services • Marketing Strategy (creative, pragmatic approaches based on team size, budget, goals) • Funnel Optimization (by channel or across marketing/sales functions) • Copywriting (conversion-focused web, email, ad, landing page copy) • Content Creation (blog posts, eBooks, case studies using SEO/conversion best practices) • Reporting & Analytics (frameworks for measuring marketing success/opportunities to improve) • Eagle-eye Editing (basic grammar/syntax or deeper clarity/SEO/conversion improvements) Vertical/Topical Expertise • Martech: Marketing Automation, CRM, Email Marketing, Digital Marketing, ABM, Social • HR/HRtech: Recruiting, HRMS, Learning Management, Talent Management, Workforce Management • Fintech: Identity Verification (IDV), Know Your Customer (KYC), Anti-money Laundering (AML) • Cybersecurity: Fraud Prevention, Pen Testing, Crowd-sourced Testing, Bug Bounty, Attack Surface • Healthcare: Hospitals, Academic Medicine, Pharmaceuticals, Prevention, Palliative Care • Business: Marketing, Finance, Analytics, HR, Leadership