Kenneth Simon | FreeHumans

Member Since

Growth-Driven Marketing Leader | Innovative Strategies

As a seasoned marketing strategist with 25+ years of experience, I empower small and midsized businesses to thrive. My passion lies in crafting innovative, results-oriented marketing solutions, driving measurable revenue growth, and exceeding client expectations. - Marketing & Strategic Planning: Developing data-driven plans aligned with your business goals. Website Optimization: Conducting audits, improving SEO, SEM & PPC, and building high-impact links. - Lead Generation & Engagement: Generating high-quality leads and nurturing them through conversion. Analytics & Performance: Tracking progress, analyzing data, and optimizing campaigns for maximum impact. - Market & Customer Research: Understanding your target audience and competitive landscape. Proven Track Record: - Increased loan volume by 800% for a real estate lender through targeted digital marketing campaigns. - Developed a successful middle market strategy for a property insurance business unit, leading to significant market share growth. - Oversaw website design and development for a streaming video news startup, driving user engagement and subscriptions. I'm energized by solving complex marketing challenges, identifying untapped opportunities, and harnessing the power of technology to propel your business forward. Connect with me today to discuss how I can help you achieve your marketing goals!

Projects

Weiland Farms

Weiland Farms manages farmland assets for investors. While their core business is grain production, this marketing effort focuses on strategic diversification. By dedicating a portion of their acreage to alternative corn varieties, Weiland Farms aims to enhance profitability and explore new opportunities. The primary goal of this project was to assess the viability of entering niche markets for alternative types of corn and make recommendations as to which corn variety(s) to plant. The key area of focus includes, cropping differences from Yellow/Dent corn, geography of cropping areas, seed stock, markets and a description of end users, history of farmgate prices, and a thorough understanding of marketing channels including contracts and traders. The methodology used for this study included a comprehensive review of industry reports and data sources related to alternative corn crops. Additionally primary research methods included interviews with industry expert, processors, and buyers. Based on the findings of the market research report, Weiland Farms will be equipped to make informed decisions regarding their entry into niche markets for alternative corn crops.

Market Research

Perplexity

ChatGPT

Perplexity

ChatGPT

Pathpoint

Pathpoint is an Insurtech platform that allows insurance agents to quote and bind non- admitted risks in minutes, across multiple lines of business. I worked with Pathpoint to help them plan, implement and execute on a paid media strategy. I also advised them on how to boost engagement, elevate brand awareness and increase customer acquisition. Customer engagement increased by 25%.

Social Media Management

Upselling and Cross-Selling Strategies

Campaign Strategy

Social Media Management

Upselling and Cross-Selling Strategies

Campaign Strategy

Notion

Canva

Notion

Canva

Safe Email Security

I worked with Safe to identify who their customers were, and their email security needs. We used social media, email, SEO, and digital campaigns to create awareness and drive signups for their Beta program. We were successful in creating awareness of SAFE within their target market, growing their email list by over 75%, and developing a list of beta testers.

Email Marketing

Social Media Management

Customer Acquisition Strategy

Email Marketing

Social Media Management

Customer Acquisition Strategy

Verified AI Expert

Available for hire

Skills

Customer Acquisition Strategy

Customer Segmentation

Email Marketing