Jeff Epstein | FreeHumans

North Vancouver, BC

Member Since

Fractional B2B Product Marketer with more than 20 years' experience in SaaS and manufacturing

I'm dedicated to helping B2B SaaS and manufacturing companies build bridges between their Product, Sales, and Marketing teams. I help find and exploit the unique, differentiated, and irresistible positioning & messaging that companies need to stand out and succeed. From running successful product launches, mastering the competitive landscape, and developing sales and marketing assets designed to attract the right audiences and shorten sales cycles, I bring efficacy and focus to clients seeking growth and acceleration. A veteran technology marketer, I've worked with companies including Tryten Technologies, Comm100, Allocadia, QuickMobile, Sophos, General Motors, and IBM Canada. I earned a co-op BA from the University of Waterloo, and an MBA from Thunderbird, the American Graduate School of International Management.

Services

Go-To-Market readiness plan

$2,500

2 Weeks

Using an established framework in Notion, I will build out a detailed and thorough Go-To-Market plan to support a product launch or vertical penetration strategy. The output is a detailed guide to sales readiness, marketing tactics, influencers, content strategy, and beyond.

Go to Market (GTM)

Notion

Jobs To Be Done research

$4,500 - $6,000

1 Month

Using primary, secondary, and AI-based research, I will build you a detailed and thorough framework of your key Jobs To Be Done based on your target personas and their requirements. My framework includes user interviews and exhaustive AI modeling that yield crucial insight for roadmap consideration and messaging.

User Research

Market Positioning

Artificial Intelligence (AI)

User Research

Market Positioning

Artificial Intelligence (AI)

SurveyMonkey

Miro

ChatGPT

SurveyMonkey

Miro

ChatGPT

Fractional product marketing for B2B Tech and Manufacturing

$4,500 - $6,500

8 Hours

Positioning Workshop: a 6 to 8-hour workshop designed to align key stakeholders on WHAT they sell, to WHOM, WHY they care now, and HOW you're different. I will moderate an interactive session using a tried and true model I've developed over the years. The output will be a clear and concise positioning artifact that serves as the cornerstone for all downstream go-to-market activities.

Market Positioning

Google Workspace

Miro

Zoom

Google Workspace

Miro

Zoom

Available for hire

Skills

Competitive Analysis

Copywriting

Go to Market (GTM)