Loic Jeanjean | FreeHumans

Lisbon

Member Since

Marketing Executive for B2B SaaS startups (seed to series C)

In the high-stakes world of B2B SaaS, I don't just drive marketing—I engineer predictable growth mechanisms that transform startups into market leaders. 3 Strategic Pillars of My Approach: 1. Growth Architecture - Build sophisticated demand generation systems that compound monthly - Translate visionary goals into executable marketing blueprints - Develop teams that deliver 100%+ year-over-year expansion 2. Operational Velocity - Rapidly prototype marketing strategies across diverse tech ecosystems - Scale marketing capabilities from product-market fit to international expansion - Create lean, high-performance teams that outmaneuver competitors Strategic Transformation - Advised/led marketing for breakthrough companies like Pleo, Ledger, Attention - Generated $100M+ in ARR across fintech, web3, and enterprise SaaS landscapes - Consistently turned early-stage potential into exponential growth narratives Key Impact Metrics: - Built and coached teams exceeding 50 FTEs - Drove 4x revenue acceleration (e.g., Pleo, Ledger, Attention) - Developed demand gen engines growing 20% month-over-month Specialized Domains: Fintech | Martech | SaaS | Health Tech | AI | Web3

Projects

New marketing strategy for Circula (B2B Spend Management SaaS)

Problem: My client, Circula, a B2B SaaS Fintech in Germany had recently opened 2 new markets (Spain and Netherlands) and was struggling with their marketing approach to generating pipeline for the sales team, both in their core and expansion markets. The existing marketing team was quite junior and was led by a VP marketing who had never driven growth beyond Germany. Action: I worked with the marketing team, VP of Sales and Founders to revamp the current marketing strategy in order to support high-conversion, high-velocity demo requests, and trials.I developed a marketing scorecard that was aligned with the company strategy and drove a greater sense of interdependencies within the gtm team. Finally, I created specializations (right person performing the right task) and fine-tuned existing people processes to accelerate hiring in core markets. Result: Monthly ARR Pipeline (qualified opportunities matching ICP) grew from €20k to over 1€ million in just over 6 months, CAC payback decreased by 20%. Rebuilt the marketing org to align it to Circula's growth needs.

Account-Based Marketing (ABM)

Growth Marketing

Go to Market (GTM)

Account-Based Marketing (ABM)

Growth Marketing

Go to Market (GTM)

Available for hire

Skills

Account-Based Marketing (ABM)

Coaching

Fractional CMO

Go to Market (GTM)