With over 12 years of marketing experience, from Corporate to VC-backed startups I offer a unique blend of expertise to help ambitious brands thrive. I specialise in navigating the complexities of omni-channel (retail & DTC) strategies, providing comprehensive solutions that simplify your marketing efforts and maximise your impact. My fractional CMO model is built to be efficient and effective based on my first hand experience of witnessing the wins and failures of brands - delivering a 360-degree approach to strategy, processes, resource management and execution, so you can focus on growing your business while I handle the marketing. I seamlessly bridge brand comms and performance marketing recognising that both come hand in hand - whilst being on top of your digital metrics is key it’s a series of marketing levers from brand partnerships to organic strategy that drives sales growth. I’m particularly passionate about launching & growing UK brands in the USA, or vice versa due to understanding of key trends/cultures and experience of both markets, as well as on the ground exposure and contacts. What clients say: "Marketing has always been a challenge for us. While we’ve had help in the past, it’s never been at the level you’re capable of..." — Client Feedback, August 2024 Types of clients we love to support : SUPPLEMENTS | HEALTH, WELLNESS & LIFESTYLE PRODUCTS | FEMALE TECH | HOME APPLIANCES & ACCESSORIES | WELL-BEING APPS | PERFORMANCE SKIN CARE Suggested Fractional set-up : Strategic monthly counsel & leadership (1-2 days month) Defined marketing project such as GTM strategy & launch, end-to-end Campaign management, launch into new market, marketing team org planning Embedded member of the marketing team with time available to the business (1-2 days week)