The client wanted to increase their brand awareness in the UK. They ran a tight ship, and had previously used internal marketing resources to plan media spend across multiple out-of-home outlets including London TFL, billboards and publications. While they enjoyed some improvement in brand awareness, they felt they overpaid for what they got.

They brought me in to help increase their media efficiency and have their spend deliver a higher ROI. My approach focused on:

• Data-Driven Insights: Leverage market research, audience profiling, and performance data to inform all media decisions.

• Strategic Channel Selection: Optimize the channel mix, ensuring the right balance between OOH (billboards, buses, tube etc.), TV, print, and digital, maximizing reach and engagement.

• Negotiated Media Buying: Leverage our strong relationships with agencies and media owners to secure the best possible rates and added value.

• Measurable Results: Implement robust tracking and reporting mechanisms to demonstrate the impact of the campaign on brand awareness, website traffic, lead generation, and ultimately, sales.

The engagement was broken down into 4 sprints:

1. Discovery & Strategy

2. Media Planning & Buying

3. Campaign Execution & Monitoring

4. Post-Campaign Analysis & Recommendations

As a result of the above engagement, we managed to deliver a 15% increase in media efficiency on their next round of media spend.