I work with B2B companies to develop their value-based pricing strategies. My POV is that a winning pricing strategy flows directly from smart decisions on where to play and how to win in the marketplace. My specialty is translating a company’s competitive advantage into a viable customer value pricing strategy, as well as advising on commercial execution. I currently work as an independent contractor to clients as well as with other trusted consulting partners. During my career I’ve worn multiple hats: founder (LeveragePoint), product leader (Forrester, Monitor Group), and as a consultant (DiamondCluster, Communispace and other boutique consultancies).