Driftrock is an integration SaaS solution for marketing teams. #martech

Their key Job-To-Be-Done focused on marketing teams needing to securely move customer lead data between marketing platforms like Meta, Google and LinkedIn and their Customer Relationship Management systems (CRM).

Challenges

• Flat revenue growth at ~$1M ARR for +2 years.

• SMB customers often churning to cheaper alternatives or demanding price reductions.

• Diverse customers across Automotive, Publishing, Beverage & Alcohol and Education.

• Many custom features and high service agency-style solutions.

• Multiple features with low adoption.