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Member Since
SaaS | Product + Growth | Coach-sulting
Head of Product, Growth and Marketing with +15 years in B2B SaaS across HRTech, EdTech and Marketplaces implementing AI/ML, Big Data, API and Web3 Technology. Skilled in Positioning, Pricing, Discovery, Product Launch and Go-To-Market: ā Doubled Hackajob revenue via market-product fit, Account-Based Marketing (ABM) and Product-Led Growth (PLG). ā Tripled Driftrock $1M - $3M ARR sales pipeline by focusing on Ideal Customer Profile (ICP) from P&L analysis. ā Delivered +$2M ARR to TotalJobs by launching and scaling Chrome Browser Extension, Data Analytics SaaS and API data products.
Projects
3x Revenue Increase to Ā£3M ARR for MarTech SaaS Scale-Up
Driftrock is an integration SaaS solution for marketing teams. #martech
Their key Job-To-Be-Done focused on marketing teams needing to securely move customer lead data between marketing platforms like Meta, Google and LinkedIn and their Customer Relationship Management systems (CRM).
Challenges
Flat revenue growth at ~$1M ARR for +2 years.
SMB customers often churning to cheaper alternatives or demanding price reductions.
Diverse customers across Automotive, Publishing, Beverage & Alcohol and Education.
Many custom features and high service agency-style solutions.
Multiple features with low adoption.
Product Launch Strategy
Market Positioning
Product Launch Strategy
Market Positioning
Skills
Account-Based Marketing (ABM)
Artificial Intelligence (AI)
Go to Market (GTM)
Market Positioning
Minimum Viable Product (MVP)
Product Launch Strategy
Product Led Growth (PLG)
Product Management
Product Market Fit
Software-as-a-Service (SaaS)
Tools
Industries
- Automotive
- E-commerce
- Education & Training
- Finance
- Human Resources
- Media
- Retail
- Sales & Marketing
- Technology