c
Fort Worth, Texas
Member Since
Award-Winning Fractional CMO + Creative Director

As an award-wining Fractional CMO, I help brands drive top-line growth and reduce cost per acquisition by increasing brand visibility and building stronger customer relationships. Known for my expertise in luxury and high-end branding, I’ve helped brands look fantastic while growing their customer base. As a Fractional CMO, I thrive in building and managing teams. I've helped startups develop their marketing processes and campaigns from scratch. I've helped startups develop their marketing processes and campaigns from scratch. I've also led large teams – a mix of in-house employees, contractors, and agencies – for companies in the $100 million range, helping them double revenue, optimize their marketing spend, and reduce campaign lead times. Since 2018, I've been a Fractional CMO and Creative Director, leveraging my experience leading both B2B and B2C marketing teams in the corporate world for the previous decade. My expertise in brand-building and marketing leadership is complemented by a strong consulting background and exposure to C-suite executives. Under my leadership, my clients have achieved incredible results. For instance, I helped a luxury home goods company achieve a 400% increase in social media engagement within a year, a B2B SaaS company saw a 700% growth in MQLs, and a beauty and skincare brand saw initiatives drive over a million new website visitors in under six months. I'm also the Founder and Creative Director of Umlaut Agency, a marketing consultancy and design agency for B2B and B2C brands focused on branding, marketing, creative, and digital strategies. We build beautiful, impactful brands from logo to launch and everything in between and develop custom marketing strategies coupled with multi-channel implementation. Clients include Juvia's Place, Kure Oxygen, The Gameroom Powered by Hasbro, Fly Tru, Evry Health, and many, many more.

Services
E-Commerce Development
$18,000 - $30,000
3 Months
Building an e-commerce division takes more than just setting up a website—it requires a strategic approach that ties together every element of the business. I offer a full range of services designed to help businesses not only launch but scale their e-commerce operations in a way that drives growth and delivers real results. From choosing the right platform to optimizing the customer journey and running targeted marketing campaigns, I ensure that every aspect of your e-commerce division is set up to support long-term success. E-Commerce Strategy Development Platform Selection and Integration Website Design & Development Product Catalog Setup and Management SEO + Content Marketing Conversion Rate Optimization Digital Marketing Campaigns Customer Acquisition + Retention Analytics + Performance Tracking Tech Stack + Tools Implementation Team Building + Leadership Customer Support Strategy
Product Launch Strategy
Direct to Consumer (DTC)
Strategic Planning
Shopify
Google Analytics
Klaviyo
Marketing Consultant
$5,000 - $8,000
6 Months
As a Marketing Consultant, I provide ongoing support and guidance to keep your marketing team aligned and accountable to the goals we've established together. With bi-weekly check-ins and unlimited email correspondence, you'll have access to my expertise while maintaining full control over your day-to-day marketing operations. This service is ideal for businesses that have a strong marketing team in place but need a leader to keep them on track and adjust priorities as campaigns launch.
Strategic Planning
Marketing Analytics
Upselling and Cross-Selling Strategies
Marketing Strategy Development
$15,000 - $18,000
1 Month
Sometimes you need a consultation and a lean go-to-marketing strategy without constant oversight, deep research or an implementation team. Following a 2-week preparatory period, I will hold an in-depth, 4-hour Strategy Session for your team to provide focus and direction. The result: a custom marketing strategy with an immediate marketing “punch-list,” detailed inventory of blind spots, and marketing campaigns for the next 6-12 months. During the preparatory period, I will: Request asset lists, documents, and examples of past marketing campaigns Collect key performance indicators and goals Start collecting insights from your team on what outcomes or KPIs you want to attribute to marketing in 2024 and beyond Perform necessary market research to make actionable recommendations On our consultation date, I will join the team on a minimum 4-hour Zoom call consultative strategy session. The outcome of this session will be to: Identify what marketing has and has not worked in the past Clarify the needs for marketing talent Determine the best channels to target potential consumers Produce a prioritized list of marketing campaigns to be executed
Strategic Planning
Growth Marketing
Campaign Strategy
Fractional CMO - Engaged
$10,000 - $14,000
6 Months
Choosing a fractional Chief Marketing Officer (CMO) offers several strategic advantages for businesses seeking expert guidance without the commitment of a full-time executive. This flexibility allows us to quickly adapt to a brand’s unique challenges, and our focus is on delivering results efficiently, often with a specific project or time-bound scope, making them an ideal choice for businesses looking for targeted and impactful marketing strategies. Develop marketing strategy and implementation systems Establish KPIs and reporting systems Define positioning Technology consulting and implementation Resource hiring and management - hire and evaluate vendors, employees and contractors Lead team in implementing, running, and analyzing campaigns Quarterly and annual planning calls Weekly sprint planning and review calls weekly Daily to bi-weekly stand-ups with the marketing team Minimum 3-month engagement
Strategic Planning
Growth Marketing
Campaign Strategy
Monday.com
Google Workspace
Google Analytics
Branding + Creative
$150 - $200
1 Hour
I work with clients on brand touch-ups, complete brand overhauls, and new brand launch design and strategy development. Brand Books, Guidelines & Standards Brand Identity Color Palette & Font Selection Internal and External Communication Launch Events Logo Design Marketing Collateral Name Change Management Pitch Decks Press & Public Relations Slogans & Taglines
Graphic Design
Brand Development
Creative Direction
Adobe Photoshop
Figma
Available for hire
Skills
Brand Development
Campaign Strategy
Channel Management
Content Marketing
Content Strategy
Creative Direction
Direct to Consumer (DTC)
E-commerce Management
Fractional CMO
Graphic Design
Tools
https://adobe.com/products/photoshop.html
Adobe Photoshop
https://chatgpt.com
ChatGPT
https://clickup.com/
ClickUp
https://figma.com/
Figma
https://analytics.google.com/
Google Analytics
https://hootsuite.com/
Hootsuite
https://www.hotjar.com/
Hotjar
https://hubspot.com/
HubSpot
https://www.klaviyo.com
Klaviyo
https://monday.com/
Monday.com
https://moz.com/
Moz
https://salesforce.com/
Salesforce
https://www.screamingfrog.co.uk/seo-spider/
Screaming Frog
https://www.semrush.com/
Semrush
https://www.shopify.com/
Shopify
https://www.squarespace.com/
Squarespace
https://www.surveymonkey.com/
SurveyMonkey
https://www.typeform.com/
Typeform
https://www.wix.com/
Wix
https://wordpress.org/
WordPress
Industries
  • Arts & Creative
  • E-commerce
  • Education & Training
  • Entertainment
  • Finance
  • Food and Beverage
  • Health & Wellness
  • Hospitality
  • Manufacturing
  • Retail
  • Sales & Marketing
  • Technology
  • Telecommunications
  • Transportation
  • Travel
Links