Account Setup & Audit • LinkedIn Campaign Manager setup and configuration • Audit of existing LinkedIn campaigns (if applicable) • Account structure organization (campaigns, audiences, ad sets) • Recommendations for quick wins and initial optimizations Audience Research & Targeting • In-depth audience research based on industry, job title, seniority, etc. • Development of custom audiences and lookalike segments • Retargeting strategy to re-engage previous visitors and leads • Exclusion targeting to minimize wasteful spend on non-ideal audiences Campaign Strategy & Planning • Custom campaign structure based on specific objectives (brand awareness, lead generation, conversions) • Selection of ad types (sponsored content, message ads, dynamic ads, etc.) • Budget allocation and pacing recommendations • Multi-phase campaign planning (awareness, consideration, decision) Ad Creative Development & Copywriting • High-quality ad copywriting tailored to the LinkedIn audience • Creation of visually engaging graphics or video content for LinkedIn’s ad formats • Multiple ad variations for A/B testing and performance improvement • Optimization of ad placements and formats for mobile and desktop Landing Page Optimization • Alignment of landing page content with ad messaging and objectives • Recommendations for CRO (Conversion Rate Optimization) to boost conversions • A/B testing for landing page elements (headlines, CTAs, layout) • Mobile optimization to ensure a seamless user experience Conversion Tracking & Analytics • LinkedIn Insight Tag setup for conversion tracking and retargeting • Integration with Google Analytics and other analytics tools • Setup of custom conversions (form fills, sign-ups, downloads) • Tracking of key metrics (CPC, CTR, conversion rate, cost-per-conversion)

Account Setup & Configuration • HubSpot account creation and initial setup • Configuration of core settings (time zone, language, permissions) • User role creation and permission assignment based on team needs • Integration of email domains and initial branding setup (logo, colors) CRM & Contact Management Setup • Customization of contact properties and lead scoring • Data import (contacts, companies, deals, and tickets) • Segmentation of contact lists for targeted communication • Setup of lifecycle stages to track lead progression Pipeline & Deal Stages Customization • Custom pipeline creation for sales and service processes • Definition of deal stages and requirements at each stage • Setup of automated notifications for deal and task assignments • Creation of custom views and dashboards for deal tracking Marketing Automation & Email Setup • Creation of automated workflows for lead nurturing and follow-up • Email template setup (newsletters, drip campaigns, sales outreach) • Lead scoring and segmentation for targeted automation • Integration of email tracking and analytics Form & Landing Page Configuration • Custom form creation with tailored field properties • Integration of forms on website landing pages • Design and setup of HubSpot landing pages for lead capture • A/B testing setup for forms and landing pages Analytics & Reporting Setup • Custom dashboard creation for real-time insights • Setup of key performance indicators (KPIs) and goals tracking • Sales and marketing analytics integration • Creation of custom reports on metrics like lead sources, conversion rates, and ROI