In a recent consulting engagement with a 70-person company specializing in fraud prevention, I conducted a comprehensive evaluation of their sales organization. This included assessing team structure and compensation in relation to the company's strategic goals. Identifying misalignments, I spearheaded a realignment of roles and established leveling to ensure clarity and efficiency within the team.

A critical component of the transformation involved implementing Salesforce CRM, which streamlined their sales process and enhanced tracking and reporting capabilities. This technological upgrade not only improved operational efficiency but also provided the sales team with the tools needed to perform at their best.

The strategic changes led to a revitalized sales organization that was better aligned with the company's objectives. As a direct result of these efforts, the company not only achieved but also surpassed their ambitious stretch revenue goals. This project demonstrates the power of strategic evaluation and technological integration in driving exceptional business performance and setting the stage for continued growth.